Current Programs

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  • Deaf Reach

    An estimated nine million people in Pakistan have some form of hearing loss. Of these, 1.25 million children are deaf, yet less than 2% attend school.
  • MOVE

    The MOVE (Motivated Volunteer Empowerment) Program aims to effect social change by training and engaging Pakistani youth in meaningful community development.
Immerse yourself in Coke Studio for the Deaf in Karachi!

Following the finale of the biggest and the boldest season of the series, Coke Studio invites the Deaf community of Pakistan to experience its music like never before. The innovative technology used for ‘Coke Studio for the Deaf’ pilot project, unveiled prior to the launch of Season 9, has now been installed at the Deaf Reach School and College, Karachi campus for people with little or no hearing ability to get the basic experience of music.Announcing the big news, the General Manager of Coca-Cola Pakistan, Rizwan U. Khan stated, “Coke Studio is a totally unique phenomenon which resonates deeply with all audiences, across cultural, gender, age and other barriers, and makes them proud to be Pakistanis. Having said that, 9 million people with some form of hearing loss of our population were unable to experience the magic Coke Studio creates through its music. With the technology ...

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